¡Sigue la Corriente!

I found this billboard in a metro station, and I thought it was very cute. There's a lot of electricity savings propoganda here, but not to save us from global warming. Santiago, and I imagine much of the surrounding region, is facing an energy crisis. Most of their electricity comes from hydro electric, but they've been having less rain and snow than normal so their not producing up to par. Meanwhile, the city is growing and electricity use is way up and the system isn't able to handle it all. The water thing refers to the fact that they all have electric kettles to heat water for their tea or instant coffee. I think people tend to fill it much of the way up (two or three liters) and heat all that water, then only pour a cup or two and let the rest cool off. Anyway, here's a translation:

USE LOW CONSUMPTION LIGHT BULBS. DON'T WAIT FOR OTHERS TO DO IT FOR YOU.
USE ENERGY WISELY. KEEP THE CURRENT FLOWING.
Unplug things that you're not using, like your cell phone charger, that continue
to use consume electricity even while their not in use. When you heat water,
store it in a thermos. Do your laundry in full loads. Choose refigerators and
lightbulbs with the Energy Efficient Label. Follow this advice and save money.
www.siguelacorriente.cl